Background

• Founder run health related software as a service (SaaS) company
• Opportunity to grow outstripped ability to manage growth
• Certain assets were under-developed
• Under capitalized

Activities

• Helped map out new service/product lines that would capitalize on under-developed asset
• Provided guidance in approaching specific large prospects and market segments
• Assisted with alignment with potential industry strategic alliances
• Mapped paths for international distribution

Results

• Company secured significant working capital
• New product lines are significant revenue generators
• Under developed asset is now creating significant additional revenue