SaaS Company
Background Founder run health related software as a service (SaaS) company Opportunity to grow outstripped ability to manage growth Certain assets were under-developed Under capitalized Activities Helped map out new service/product lines that would capitalize on under-developed asset Provided guidance in approaching specific large prospects and market segments Assisted with alignment with potential industry strategic…
Background
- Founder run health related software as a service (SaaS) company
- Opportunity to grow outstripped ability to manage growth
- Certain assets were under-developed
- Under capitalized
Activities
- Helped map out new service/product lines that would capitalize on under-developed asset
- Provided guidance in approaching specific large prospects and market segments
- Assisted with alignment with potential industry strategic alliances
- Mapped paths for international distribution
Results
- Company secured significant working capital
- New product lines are significant revenue generators
- Under developed asset is now creating significant additional revenue