March 19th, 2026 Jacksonville Florida – Kirchner Group today announced the launch of Neuro Enrichment Group (NEG) as part of its expanding Health and Wellness focus area. NEG has developed a collaborative platform that connects experts, professionals, educators, students, families, and caregivers committed to advancing brain health, cognitive performance, aging and emotional well-being. NEG is designed to be a comprehensive resource for your brain health journey.
Built on decades of neuroscience and brain-body research, NEG provides an accessible, collaborative alternative to fragmented consulting models. By combining neuroscience-based education, mentorship, technology, and a curated marketplace, NEG provides practical tools that help people improve how they think, learn, perform, and live.
Kirchner Group is widely known for its reputation of building and rebuilding business and social paradigms through its “creating value and promoting values” model. The firms Health and Wellness Group focuses on healthy living, proactive wellness and the new “brain economy” that encompasses cognitive and emotional health as a driver of innovation and growth. Kirchner will also continue its traditional work with businesses in this area through strategic advisory, enterprise development, commercialization of IP, operational support, performance improvement, transactions and asset management.
“NEG represents an important step toward increasing global access to resources that improve brain health and strengthen ‘brain capital’ for individuals and organizations alike,” commented W.B. (Bud) Kirchner, Founder and CEO of Kirchner Group. “We are excited to launch this new platform and expect to announce more initiatives in this area in the months ahead.”
NEG was founded in conjunction with John McGuire, a visionary healthcare executive and entrepreneur with over three decades of experience spanning functional medicine, neuroscience, and biotechnology. His work has been defined by a relentless focus on advancing the brain–body connection and building scalable systems that improve cognitive health, physical performance, and longevity.
“NEG was created to close the gap between neuroscience research and real-world application,” added John McGuire. “By connecting experts, educators, professionals, and families through a collaborative platform, NEG represents the next generation of brain health and efficiency infrastructure – helping people think better, learn faster, and live healthier lives.”
Over five decades Kirchner Group has advised and collaborated with hundreds of businesses in the health and wellness sector and has built an unprecedented network in the space. In addition, Kirchner created a Foundation related to the therapy of sensory enrichment to improve wellbeing and neurological function therefore enhancing life and longevity. Kirchner also authored the, Business Brain Model, a carefully crafted combination of popular press and scholarly articles dovetailed into best business practice, centering on the disconnect between what science (neuroscience/psychology) knows and what business does.